{"id":339,"date":"2014-12-03T19:50:57","date_gmt":"2014-12-03T18:50:57","guid":{"rendered":"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html"},"modified":"2020-07-28T15:33:12","modified_gmt":"2020-07-28T13:33:12","slug":"avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n","status":"publish","type":"post","link":"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html","title":{"rendered":"Avec la loi Hamon, le march\u00e9 de l&rsquo;assurance emprunteur est en pleine \u00e9bullition"},"content":{"rendered":"<p><span><br \/>\nLa loi Hamon<\/span><\/a> secoue d&rsquo;une fa\u00e7on importante le march\u00e9 de l&rsquo;assurance emprunteur. On assiste \u00e0 l&rsquo;\u00e9mergence de diff\u00e9rentes strat\u00e9gies de la part des assureurs pour tirer le meilleur parti de ce rebattage de cartes. <\/p>\n<p>Les compagnies d&rsquo;assurance rivalisent de bonnes id\u00e9es pour rendre leur offre encore plus attractive pour attirer de nouveaux clients. L&rsquo;option de la Macif-Mutualit\u00e9<\/a> est d&rsquo;arriver \u00e0 diminuer les prix en maintenant un niveau de garanties haut de gamme. <br \/>\nSon objectif est que le co\u00fbt de l&rsquo;assurance emprunteur ne  repr\u00e9sente plus 25% du co\u00fbt total du cr\u00e9dit assur\u00e9 mais seulement 12 \u00e0 13 %. <\/p>\n<p>Les dirigeants de la Macif-Mutualit\u00e9 souhaitent faire gagner du pouvoir d&rsquo;achat \u00e0 leurs clients et de ce fait enregistrer en 2015 une progression de captation de nouvelle client\u00e8le de l&rsquo;ordre de 15 \u00e0 20%.<\/p>\n<p>Autre acteur majeur de ce march\u00e9, Swiss Life<\/a> qui consid\u00e8re que le march\u00e9 de l&rsquo;individuel est pour lui plus rentable que le collectif se montre offensif sur ce segment de march\u00e9. <\/p>\n<p>Celui-ci qui ne repr\u00e9sente aujourd&rsquo;hui qu&rsquo;un tiers de son volume d&rsquo;affaires en assurance emprunteur devrait, compte tenu de la strat\u00e9gie offensive de la compagnie augmenter sensiblement. C&rsquo;est en tout cas l&rsquo;objectif annonc\u00e9 mais \u00e0 ce jour non chiffr\u00e9 officiellement.<\/p>\n<p>MMA quant \u00e0 elle a une strat\u00e9gie plus cibl\u00e9e. C&rsquo;est une client\u00e8le de professionnels, de professions lib\u00e9rales qui est vis\u00e9e prioritairement. Les avocats, les architectes, experts comptables, les m\u00e9decins sont clairement cibl\u00e9s. Afin de se diff\u00e9rencier de la concurrence, des avantages sp\u00e9cifiques \u00e0 ces professionnels leur sont propos\u00e9s. Gr\u00e2ce \u00e0 cette nouvelle politique d&rsquo;offre cibl\u00e9e, l&rsquo;assureur MMA compte am\u00e9liorer ses ventes de 50 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La loi Hamon secoue d&rsquo;une fa\u00e7on importante le march\u00e9 de l&rsquo;assurance emprunteur. On assiste \u00e0 l&rsquo;\u00e9mergence de diff\u00e9rentes strat\u00e9gies de la part des assureurs pour tirer le [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-339","post","type-post","status-publish","format-standard","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avec la loi Hamon, le march\u00e9 de l&#039;assurance emprunteur est en pleine \u00e9bullition - Ace Cr\u00e9dit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avec la loi Hamon, le march\u00e9 de l&#039;assurance emprunteur est en pleine \u00e9bullition - Ace Cr\u00e9dit\" \/>\n<meta property=\"og:description\" content=\"La loi Hamon secoue d&rsquo;une fa\u00e7on importante le march\u00e9 de l&rsquo;assurance emprunteur. On assiste \u00e0 l&rsquo;\u00e9mergence de diff\u00e9rentes strat\u00e9gies de la part des assureurs pour tirer le [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html\" \/>\n<meta property=\"og:site_name\" content=\"Ace Cr\u00e9dit\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-03T18:50:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-28T13:33:12+00:00\" \/>\n<meta name=\"author\" content=\"Emma Martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma Martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/fr\\\/actualites\\\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/fr\\\/actualites\\\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html\"},\"author\":{\"name\":\"Emma Martin\",\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/#\\\/schema\\\/person\\\/b6b4a22057810ab8a95b053aca9ae632\"},\"headline\":\"Avec la loi Hamon, le march\u00e9 de l&rsquo;assurance emprunteur est en pleine \u00e9bullition\",\"datePublished\":\"2014-12-03T18:50:57+00:00\",\"dateModified\":\"2020-07-28T13:33:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/fr\\\/actualites\\\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html\"},\"wordCount\":286,\"publisher\":{\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/#organization\"},\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/fr\\\/actualites\\\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.acecredit.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avec la loi Hamon, le march\u00e9 de l&rsquo;assurance emprunteur est en pleine \u00e9bullition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.acecredit.fr\\\/\",\"name\":\"Ace Cr\u00e9dit\",\"description\":\"Pr\u00eats immobilier\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.acecredit.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/#organization\",\"name\":\"Ace Cr\u00e9dit\",\"url\":\"https:\\\/\\\/www.acecredit.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.acecredit.fr\\\/wp-content\\\/uploads\\\/logo-acecredit.svg\",\"contentUrl\":\"https:\\\/\\\/www.acecredit.fr\\\/wp-content\\\/uploads\\\/logo-acecredit.svg\",\"caption\":\"Ace Cr\u00e9dit\"},\"image\":{\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.acecredit.fr\\\/#\\\/schema\\\/person\\\/b6b4a22057810ab8a95b053aca9ae632\",\"name\":\"Emma Martin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6cecc8ac7c988772ed521a1e263762dc525e822667da916b0134415dd2662eb9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6cecc8ac7c988772ed521a1e263762dc525e822667da916b0134415dd2662eb9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6cecc8ac7c988772ed521a1e263762dc525e822667da916b0134415dd2662eb9?s=96&d=mm&r=g\",\"caption\":\"Emma Martin\"},\"description\":\"R\u00e9dactrice Web depuis plus de 15 ans, Emma a rejoint Ace Cr\u00e9dit en 2011. Elle s'est sp\u00e9cialis\u00e9e en immobilier, pr\u00eat immobilier, assurance emprunteur et rachat de cr\u00e9dits.\",\"sameAs\":[\"https:\\\/\\\/www.acecredit.fr\\\/\",\"R\u00e9dactrice Ace Cr\u00e9dit\"],\"url\":\"https:\\\/\\\/www.acecredit.fr\\\/author\\\/emma\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Avec la loi Hamon, le march\u00e9 de l'assurance emprunteur est en pleine \u00e9bullition - Ace Cr\u00e9dit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html","og_locale":"fr_FR","og_type":"article","og_title":"Avec la loi Hamon, le march\u00e9 de l'assurance emprunteur est en pleine \u00e9bullition - Ace Cr\u00e9dit","og_description":"La loi Hamon secoue d&rsquo;une fa\u00e7on importante le march\u00e9 de l&rsquo;assurance emprunteur. On assiste \u00e0 l&rsquo;\u00e9mergence de diff\u00e9rentes strat\u00e9gies de la part des assureurs pour tirer le [&hellip;]","og_url":"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html","og_site_name":"Ace Cr\u00e9dit","article_published_time":"2014-12-03T18:50:57+00:00","article_modified_time":"2020-07-28T13:33:12+00:00","author":"Emma Martin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Emma Martin","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html#article","isPartOf":{"@id":"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html"},"author":{"name":"Emma Martin","@id":"https:\/\/www.acecredit.fr\/#\/schema\/person\/b6b4a22057810ab8a95b053aca9ae632"},"headline":"Avec la loi Hamon, le march\u00e9 de l&rsquo;assurance emprunteur est en pleine \u00e9bullition","datePublished":"2014-12-03T18:50:57+00:00","dateModified":"2020-07-28T13:33:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html"},"wordCount":286,"publisher":{"@id":"https:\/\/www.acecredit.fr\/#organization"},"articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR"},{"@type":"BreadcrumbList","@id":"https:\/\/www.acecredit.fr\/fr\/actualites\/avec-la-loi-hamon-le-marche-de-l-assurance-emprunteur-est-en-pleine-ebullition_-n.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.acecredit.fr\/"},{"@type":"ListItem","position":2,"name":"Avec la loi Hamon, le march\u00e9 de l&rsquo;assurance emprunteur est en pleine \u00e9bullition"}]},{"@type":"WebSite","@id":"https:\/\/www.acecredit.fr\/#website","url":"https:\/\/www.acecredit.fr\/","name":"Ace Cr\u00e9dit","description":"Pr\u00eats immobilier","publisher":{"@id":"https:\/\/www.acecredit.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.acecredit.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.acecredit.fr\/#organization","name":"Ace Cr\u00e9dit","url":"https:\/\/www.acecredit.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.acecredit.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.acecredit.fr\/wp-content\/uploads\/logo-acecredit.svg","contentUrl":"https:\/\/www.acecredit.fr\/wp-content\/uploads\/logo-acecredit.svg","caption":"Ace Cr\u00e9dit"},"image":{"@id":"https:\/\/www.acecredit.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.acecredit.fr\/#\/schema\/person\/b6b4a22057810ab8a95b053aca9ae632","name":"Emma Martin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/6cecc8ac7c988772ed521a1e263762dc525e822667da916b0134415dd2662eb9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6cecc8ac7c988772ed521a1e263762dc525e822667da916b0134415dd2662eb9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6cecc8ac7c988772ed521a1e263762dc525e822667da916b0134415dd2662eb9?s=96&d=mm&r=g","caption":"Emma Martin"},"description":"R\u00e9dactrice Web depuis plus de 15 ans, Emma a rejoint Ace Cr\u00e9dit en 2011. Elle s'est sp\u00e9cialis\u00e9e en immobilier, pr\u00eat immobilier, assurance emprunteur et rachat de cr\u00e9dits.","sameAs":["https:\/\/www.acecredit.fr\/","R\u00e9dactrice Ace Cr\u00e9dit"],"url":"https:\/\/www.acecredit.fr\/author\/emma"}]}},"_links":{"self":[{"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/posts\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":1,"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":4066,"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/posts\/339\/revisions\/4066"}],"wp:attachment":[{"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acecredit.fr\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}