{"id":2262,"date":"2019-11-28T18:05:59","date_gmt":"2019-11-28T17:05:59","guid":{"rendered":"https:\/\/www.acecredit.fr\/fr\/actualites\/la-nouvelle-identite-visuelle-des-agents-immobiliers_-n.html"},"modified":"2020-07-28T15:30:33","modified_gmt":"2020-07-28T13:30:33","slug":"la-nouvelle-identite-visuelle-des-agents-immobiliers_-n","status":"publish","type":"post","link":"https:\/\/www.acecredit.fr\/fr\/actualites\/la-nouvelle-identite-visuelle-des-agents-immobiliers_-n.html","title":{"rendered":"La nouvelle identit\u00e9 visuelle des agents immobiliers"},"content":{"rendered":"

Une enqu\u00eate men\u00e9e par Opinionway pour le site Meilleurs Agents<\/a> confirme que les Fran\u00e7ais ne souhaitent pas la disparition des agents immobiliers.<\/p>\n

Un acteur encore incontournable<\/h2>\n
Les agents immobiliers ont une meilleure image<\/strong> aupr\u00e8s des Fran\u00e7ais (55%) qu’ils ne le pensent eux-m\u00eames (32%). Cette image positive reste n\u00e9anmoins \u00e0 consolider<\/strong> : 1 Fran\u00e7ais sur 2 estime faire confiance aux agents immobiliers et seulement 1 sur 3 les trouvent innovants. Les Fran\u00e7ais sont, par ailleurs, cat\u00e9goriques : pour 85% d’entre eux, le m\u00e9tier d’agent immobilier ne va pas dispara\u00eetre.<\/p>\n

L’attente principale des particuliers reste aujourd’hui li\u00e9e aux honoraires<\/strong> des agents immobiliers, jug\u00e9s trop hauts<\/strong> par une grande majorit\u00e9 des particuliers. En effet, 88% d’entre eux souhaiteraient une baisse. Les taux de commission constituent notamment la principale raison de ne pas passer par une agence pour pr\u00e8s d’un vendeur sur deux (45%). Un consensus sur ce sujet serait possible autour d’une diminution de 20% des honoraires<\/strong>, \u00e0 condition pour les agents immobiliers que le march\u00e9 soit plus fluide. \u00ab La digitalisation est une formidable opportunit\u00e9 pour la profession de gagner du temps dans la prospection des vendeurs, d’apporter plus de transparence aux Fran\u00e7ais et ainsi, d’obtenir leur confiance. Ces leviers permettront de baisser les honoraires et d’augmenter la part des mandats exclusifs pour au final gagner des parts de march\u00e9 sur les ventes entre particuliers.<\/em> \u00bb ajoute S\u00e9bastien de Lafond.<\/div>\n

Un \u00ab caduc\u00e9e \u00bb pour identifier les agences<\/h2>\n

Dans le prolongement de la loi Elan du 23 novembre 2018 qui consacre d\u00e9finitivement les titres d’agent immobilier, d’administrateur de biens et de syndic de copropri\u00e9t\u00e9, les agents immobiliers vont d\u00e9sormais pouvoir mat\u00e9rialiser leur profession via un symbole de reconnaissance<\/strong> imm\u00e9diatement identifiable par le grand public, \u00e0 l’instar des notaires ou des pharmaciens. A l’occasion du congr\u00e8s de la F\u00e9d\u00e9ration nationale de l’immobilier (Fnaim), le nouvel insigne<\/strong> dont le style \u00e9voque les \u00e9cussons des notaires et des huissiers a \u00e9t\u00e9 d\u00e9voil\u00e9. Il puise dans la mythologie avec Vesta<\/strong>, la d\u00e9esse du foyer \u00e0 Rome, dot\u00e9e d’une lance et d’un flambeau et s’accompagne d’une devise \u00abLucere defendere\u00bb, \u00e9clairer et d\u00e9fendre en latin. Un beau programme \u00e0 tenir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une enqu\u00eate men\u00e9e par Opinionway pour le site Meilleurs Agents confirme que les Fran\u00e7ais ne souhaitent pas la disparition des agents immobiliers.<\/p>\n","protected":false},"author":4,"featured_media":2263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nLes agents immobiliers sont appr\u00e9ci\u00e9s des Fran\u00e7ais et viennent de recevoir leur enseigne comme les notaires<\/title>\n<meta name=\"description\" content=\"Les Fran\u00e7ais ne souhaitent pas la disparition des agents immobiliers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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