{"id":2190,"date":"2019-09-06T09:53:14","date_gmt":"2019-09-06T07:53:14","guid":{"rendered":"https:\/\/www.acecredit.fr\/fr\/actualites\/constructions-de-maisons-individuelles-la-proximite-geographique-avant-tout_-n.html"},"modified":"2020-07-28T15:30:37","modified_gmt":"2020-07-28T13:30:37","slug":"constructions-de-maisons-individuelles-la-proximite-geographique-avant-tout_-n","status":"publish","type":"post","link":"https:\/\/www.acecredit.fr\/fr\/actualites\/constructions-de-maisons-individuelles-la-proximite-geographique-avant-tout_-n.html","title":{"rendered":"Constructions de maisons individuelles : la proximit\u00e9 g\u00e9ographique avant tout"},"content":{"rendered":"<div><strong>Proximit\u00e9, prix, qualit\u00e9 de la maison<\/strong> : voici le trio gagnant des attentes des particuliers qui font construire. C&rsquo;est ce que r\u00e9v\u00e8le l&rsquo;enqu\u00eate Satisfaction construction maison individuelle<\/a>, r\u00e9alis\u00e9e par CERQUAL Qualitel Certification. Si les r\u00e9sultats restent globalement stables par rapport \u00e0 l&rsquo;\u00e9dition 2018, l&rsquo;<strong>aspect humain<\/strong>, en particulier lorsqu&rsquo;il s&rsquo;agit de choisir le professionnel qui r\u00e9alisera son projet, retrouve son importance.<\/p>\n<p>Les propri\u00e9taires souhaitant faire construire leurs maisons individuelles veulent <strong>faire travailler des entreprises locales<\/strong> et ne recherchent plus n\u00e9cessairement une marque connue. C&rsquo;est le principal enseignement de l&rsquo;enqu\u00eate 2019 de satisfaction sur les constructions de maisons individuelles, men\u00e9e par l&rsquo;organisme certificateur Cerqual, membre de l&rsquo;association Qualitel.<\/div>\n<h2>Pr\u00e9f\u00e9rence pour un constructeur local<\/h2>\n<div>Incontournables crit\u00e8res qui pr\u00e9sident au choix du professionnel : la <strong>qualit\u00e9 <\/strong>et le <strong>prix <\/strong>de la maison. Les personnes interrog\u00e9es citent le tarif comme vecteur de choix du constructeur \u00e0 hauteur de 23% (contre 22% en 2018) quand la qualit\u00e9 du b\u00e2ti est cit\u00e9e par 22% d&rsquo;entre elles (score identique en 2018). Mais, et c&rsquo;est nouveau, ces deux crit\u00e8res n&rsquo;arrivent respectivement qu&rsquo;en&nbsp;deuxi\u00e8me et troisi\u00e8me places. La <strong>premi\u00e8re place<\/strong> \u00e9tant d\u00e9sormais occup\u00e9e par la <strong>proximit\u00e9 g\u00e9ographique<\/strong> de l&rsquo;entreprise de construction par rapport au lieu du chantier. Ce crit\u00e8re bondit effectivement de 4 points, pour \u00eatre cit\u00e9 par 25% des personnes interrog\u00e9es (contre 21% en 2018).<\/p>\n<p>Cette demande explicite de proximit\u00e9 g\u00e9ographique va de pair avec le souhait des propri\u00e9taires de valoriser l&rsquo;aspect \u00ab\u00a0humain\u00a0\u00bb de leur projet. Le crit\u00e8re <strong>recommandation <\/strong>engrange 3 points &#8211; il est mentionn\u00e9 par 20% des personnes sond\u00e9es, contre 17% en 2018 &#8211; et arrive juste derri\u00e8re le vecteur Internet, qui permet d&rsquo;effectuer les premiers rep\u00e9rages (cit\u00e9 par 21% des personnes consult\u00e9es). A contrario, la seule notori\u00e9t\u00e9 de la marque du constructeur c\u00e8de du terrain : elle recule de 3 points en comparaison \u00e0 l&rsquo;enqu\u00eate 2018.<\/div>\n<h2>La qualit\u00e9 avant le d\u00e9lai de livraison<\/h2>\n<p>Cette enqu\u00eate de satisfaction d\u00e9gage les principaux points d&rsquo;approbation du parcours client : 89% de familles se disent <strong>satisfaites <\/strong>\u00e0 tr\u00e8s satisfaites de la <strong>qualit\u00e9 globale<\/strong> de leur maison, tandis que 79% d&rsquo;entre elles d\u00e9clarent <strong>valider le rapport qualit\u00e9-prix<\/strong>. Enfin, les crit\u00e8res de d\u00e9lai de livraison et de prestation globale du constructeur capitalisent tous deux 73% de satisfaction. Cependant, ces deux derniers items c\u00e8dent deux points, ce qui, pour les observateurs, t\u00e9moigne&nbsp;d&rsquo;une plus grande exigence des particuliers sur ces aspects et d&rsquo;une vigilance accrue envers les professionnels de la construction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proximit\u00e9, prix, qualit\u00e9 de la maison : voici le trio gagnant des attentes des particuliers qui font construire, selon lune enqu\u00eate r\u00e9alis\u00e9e par CERQUAL Qualitel Certification. L&rsquo;aspect humain, en particulier lorsqu\u2019il s\u2019agit de choisir le professionnel qui fera de son projet, retrouve son importance.<\/p>\n","protected":false},"author":4,"featured_media":2191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pour leur maison, les Fran\u00e7ais veulent des entreprises locales<\/title>\n<meta name=\"description\" content=\"Proximit\u00e9, prix, qualit\u00e9 de la maison : voici le trio des attentes des particuliers qui font construire. 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