{"id":1954,"date":"2018-10-31T16:11:29","date_gmt":"2018-10-31T15:11:29","guid":{"rendered":"https:\/\/www.acecredit.fr\/fr\/actualites\/le-digital-partenaire-indispensable-dans-l-immobilier_-n.html"},"modified":"2020-07-28T15:30:42","modified_gmt":"2020-07-28T13:30:42","slug":"le-digital-partenaire-indispensable-dans-l-immobilier_-n","status":"publish","type":"post","link":"https:\/\/www.acecredit.fr\/fr\/actualites\/le-digital-partenaire-indispensable-dans-l-immobilier_-n.html","title":{"rendered":"Le digital, partenaire indispensable dans l\u2019immobilier"},"content":{"rendered":"<p>Selon l&rsquo;enqu\u00eate r\u00e9alis\u00e9e par M\u00e9diam\u00e9trie\/NetRatings, \u00e0 l&rsquo;occasion du Forum de la FF2I (F\u00e9d\u00e9ration fran\u00e7aise de l&rsquo;Internet immobilier) en juin dernier et rapport\u00e9e par le Figaro Immobilier, 23,2 millions de Fran\u00e7ais consultent des sites ou des applications immobili\u00e8res chaque mois et ce, quel que soit le mode de consultation (ordinateur, mobile, tablette\u2026)&nbsp;;&nbsp; soit <strong>plus d&rsquo;un Fran\u00e7ais sur trois<\/strong>, une proportion bien loin d&rsquo;\u00eatre n\u00e9gligeable.<\/p>\n<h2>Internet, point de d\u00e9part<\/h2>\n<div>Les <strong>futurs acqu\u00e9reurs<\/strong> en sont \u00e9videmment les principaux utilisateurs mais pas seulement ! De nombreux Fran\u00e7ais <strong>en veille<\/strong> ou qui d\u00e9sirent <strong>s&rsquo;inspirer des int\u00e9rieurs<\/strong> ou encore tout simplement <strong>r\u00eaver <\/strong>consultent r\u00e9guli\u00e8rement les sites de petites annonces. Et qui sait ? Pour passer \u00e0 l&rsquo;acte un jour. L&rsquo;engouement des Fran\u00e7ais pour l&rsquo;immobilier ne se d\u00e9ment pas. La preuve en chiffres : les visites sur les sites immobiliers <strong>en progression de 13 %<\/strong> en l&rsquo;espace d&rsquo;un an et le record de 968.000 transactions r\u00e9alis\u00e9es dans l&rsquo;ancien en 2017 (950.000 selon les r\u00e9centes projections des notaires pour 2018).<\/p>\n<p>Etre pr\u00e9sent sur le march\u00e9 immobilier via des outils digitaux est donc devenu <strong>vital <\/strong>pour les professionnels lorsque l&rsquo;on sait que <strong>95 % des projets immobiliers<\/strong> d\u00e9butent par une visite sur Internet. \u00ab <em>Nous nous sommes tous tromp\u00e9s et moi le premier en pensant que le parcours en ligne r\u00e9duirait la part de march\u00e9 des professionnels<\/em> \u00bb, admet Herv\u00e9 Parent, Fondateur du salon RENT- Real Estate &amp; New Technologies (salon des nouvelles technologies pour les professionnels de l&rsquo;immobilier). \u00ab <em>C&rsquo;est le contraire qui s&rsquo;est pass\u00e9 et d&rsquo;ailleurs bon nombre de start-up fran\u00e7aises \u00e0 succ\u00e8s proposent leurs services aux professionnels comme Habiteo ou Meero.<\/em> \u00bb.<\/div>\n<h2>Peuvent mieux faire<\/h2>\n<div>Interrog\u00e9s pour savoir si les agents immobiliers ont suffisamment recours aux outils digitaux, les Fran\u00e7ais r\u00e9pondent non \u00e0 54%. C&rsquo;est le r\u00e9sultat d&rsquo;un sondage r\u00e9alis\u00e9 par OpinionWay command\u00e9 par le site d&rsquo;annonces immobili\u00e8res Meilleursagents. Effectivement, \u00ab <em>un tiers des agents immobiliers est encore r\u00e9ticent \u00e0 prendre le tournant num\u00e9rique<\/em> \u00bb, constate S\u00e9bastien de Lafond, cofondateur de Meilleursagents. \u00ab <em>Ceux-l\u00e0 risquent de perdre des parts de march\u00e9. Car, pour s\u00e9duire le plus de particuliers, il est indispensable d&rsquo;\u00eatre pr\u00e9sent sur Internet.<\/em>\u00bb.<\/p>\n<p>Plus des trois quarts (76%) des personnes interrog\u00e9es par OpinionWay d\u00e9clarent que leur premi\u00e8re d\u00e9marche est la <strong>recherche d&rsquo;informations sur les prix<\/strong> sur Internet. Les portails de petites annonces sont pl\u00e9biscit\u00e9s avec un acc\u00e8s de plus en plus mobile. Ce mode de diffusion est le plus utilis\u00e9 le matin entre 6 heures et 9 heures dans la cat\u00e9gorie \u00abimmobilier\u00bb et le soir entre 18 heures et 21 heures, alors que l&rsquo;ordinateur revient en t\u00eate le reste du temps.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selon l\u2019enqu\u00eate r\u00e9alis\u00e9e \u00e0 l\u2019occasion du Forum de la FF2I (F\u00e9d\u00e9ration fran\u00e7aise de l\u2019Internet immobilier) et rapport\u00e9e par le Figaro Immobilier, 23,2 millions de Fran\u00e7ais consultent des sites ou des applications immobili\u00e8res chaque mois, soit plus d\u2019un Fran\u00e7ais sur trois, une proportion loin d\u2019\u00eatre n\u00e9gligeable.<\/p>\n","protected":false},"author":4,"featured_media":1955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le digital est devenu indispensable pour l&#039;immobilier<\/title>\n<meta name=\"description\" content=\"Selon le Figaro Immobilier, 23,2 millions de Fran\u00e7ais consultent des sites ou des applications immobili\u00e8res chaque mois, soit plus d\u2019un Fran\u00e7ais sur trois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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