{"id":1778,"date":"2018-05-03T00:00:29","date_gmt":"2018-05-02T22:00:29","guid":{"rendered":"https:\/\/www.acecredit.fr\/fr\/actualites\/les-petites-annonces-immobilieres-font-rever-les-francais_-n.html"},"modified":"2020-07-28T15:31:17","modified_gmt":"2020-07-28T13:31:17","slug":"les-petites-annonces-immobilieres-font-rever-les-francais_-n","status":"publish","type":"post","link":"https:\/\/www.acecredit.fr\/fr\/actualites\/les-petites-annonces-immobilieres-font-rever-les-francais_-n.html","title":{"rendered":"Les petites annonces immobili\u00e8res font r\u00eaver les Fran\u00e7ais !"},"content":{"rendered":"<p>Pour 64% des Fran\u00e7ais, prendre le temps de scruter les offres immobili\u00e8res est devenu une activit\u00e9 \u00e0 part enti\u00e8re, &#8211; un hobby pour certains- et ce, m\u00eame sans aucune intention d&rsquo;acheter<strong>. <\/strong>Une \u00e9tude du r\u00e9seau Guy Hoquet l&rsquo;a bien mis en \u00e9vidence. Curiosit\u00e9, information et d\u00e9coration expliquent cette app\u00e9tence pour les petites annonces.<\/p>\n<h2><strong>Home, sweet home<\/strong><\/h2>\n<p>Le logement, une passion si fran\u00e7aise \u2026 encore une fois d\u00e9montr\u00e9e par une r\u00e9cente \u00e9tude de YouGov pour Guy Hoquet&nbsp;: pr\u00e8s de <strong>deux tiers des Fran\u00e7ais<\/strong> (64%) regardent les annonces immobili\u00e8res (dans les vitrines des agences ou sur internet) alors m\u00eame qu&rsquo;ils ne sont pas en projet de location ou d&rsquo;acquisition.&nbsp;Ainsi, ils sont pr\u00e8s d&rsquo;un quart (20%) \u00e0 s&rsquo;y int\u00e9resser au moins une fois par mois et&nbsp;<strong>13% \u00e0 en consulter une fois par semaine<\/strong>. \u00ab&nbsp;<em>Qu&rsquo;ils soient propri\u00e9taires ou locataires, tous les Fran\u00e7ais sont consommateurs d&rsquo;immobilier<\/em> \u00bb, explique Fabrice Abraham, directeur g\u00e9n\u00e9ral du r\u00e9seau.<\/p>\n<h2><strong>Imaginer et \u00eatre au plus pr\u00e8s de la tendance<\/strong><\/h2>\n<div>Soucieuses de suivre l&rsquo;\u00e9volution et la tendance du march\u00e9,&nbsp;59% des personnes interrog\u00e9es expliquent leur comportement par la volont\u00e9 de <strong>se tenir au courant des prix<\/strong>. Cet argument revient notamment chez pr\u00e8s des deux tiers des personnes \u00e2g\u00e9es de 55 ans et plus, sans doute plus sensibilis\u00e9es \u00e0 la question de la transmission de patrimoine. &nbsp;<\/p>\n<p>Deuxi\u00e8me argument invoqu\u00e9, tr\u00e8s \u00e9loign\u00e9 de pr\u00e9occupations purement financi\u00e8res et sp\u00e9culatives : <strong>d\u00e9couvrir le cadre de vie<\/strong> d&rsquo;autres personnes et s&rsquo;imaginer leur quotidien (pour 34 % des sond\u00e9s). Encore plus \u00e9tonnant, 24 % des personnes interrog\u00e9es mentionnent la <strong>recherche d&rsquo;id\u00e9es de d\u00e9coration <\/strong>pour justifier la consultation d&rsquo;annonces immobili\u00e8res en vitrine ou sur Internet.<\/p>\n<p>L&rsquo;immobilier s&rsquo;av\u00e8re donc \u00eatre \u00e9galement une source de r\u00eave et d&rsquo;inspiration particuli\u00e8rement pour les plus jeunes et <strong>les femmes<\/strong> (26%&nbsp;de femmes le reconnaissent contre&nbsp;21% pour les hommes).<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour 64% des Fran\u00e7ais, prendre le temps de scruter les offres immobili\u00e8res est devenu une activit\u00e9 \u00e0 part enti\u00e8re, &#8211; un hobby pour certains- et ce, m\u00eame sans aucune intention d\u2019acheter. Une \u00e9tude du r\u00e9seau Guy Hoquet l\u2019a bien mis en \u00e9vidence. Curiosit\u00e9, information et d\u00e9coration expliquent cette app\u00e9tence pour les petites annonces.<\/p>\n","protected":false},"author":4,"featured_media":1779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les fran\u00e7ais regardent les annonces immobili\u00e8res<\/title>\n<meta name=\"description\" content=\"Pour 64% des Fran\u00e7ais, regarder les offres immobili\u00e8res est une activit\u00e9 \u00e0 part enti\u00e8re, m\u00eame sans aucune intention d\u2019achat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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